CASE STUDIES

BROWSE PAST WORK

Viewing Studies from 2020 require NDA approval and may take up to 2 weeks to view. Studies pre-2020 do not require a NDA and can be viewed immediately.  

MICROSOFT 2020

Exploratory and Formative Studies

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These are reports for varying artificial intelligent experiences. Each report has their own unique set of personas and research questions. 

(Multiple Portals - Remote Contextual Inquiry Interviews.)

 

(AI Internet Research Helper - Concept Testing.)

 

(SERP - Remote Moderated Usability Tests.)

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UNITED AIRLINES 2020

ETHNOGRAPHY

This research was conducted in February of 2020 at O'hare airport over 3 days, where "above the wing" and "below the wing" operations personel interacted with customers and various devices. Direct observation and contextual inquiry is used to produce an accurate perception of attitudes and behaviors regarding employee operations. 

(Click here to view presentation.)

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Work Samples (5 Second Image Testing Report & Benchmarking Deck)

These reports are an example reporting method from a 6-month 3 phase study (several studies were conducted within each phase.) The 5-second image testing was part of the first design iteration phase; the second example was part of the benchmarking phase with SUS and predictive analytics. Both show the qualitative and quantitative mixed methodologies with recommendations.

 

(Click here to view the 5-second image testing.)

(Click here to view the Unmoderated Benchmarking Study.)

DOING STUFF BETTER

Heuristic Review and Prototyping

An app critique which dives deep into cognitive HCI violations, pain points, and missed opportunities for select functions. The critique includes general research plans, new interface recommendations and strategic new design directions. 

Formative Usability Testing & Data Analysis

This case study investigates the UX of millennial primary account holders whose data-price sensitivity forms a unique cognitive landscape for an online sales funnel and a bill management tool.

Heuristic Review and Prototyping

Enablon is a EHS Software company which wanted a design of 3 new views for their Dashboards, but also wanted them to meet W3C accessibility standards.

Note: This case study still sits on an outside Wix site. Plans for transferring this case study is in progress.