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THE FOUNDATION 2021-2022
Case studies address iterative and waterfall methods, with a focus on usability testing which is nested into more traditional market research methods. The methods used here were for Academics that were unfamiliar with usability metrics and testing. Teams needed to learn how to adapt those methods to existing research operations. Emphasis on different showing vs. telling (behavior vs. attitudinal) inquiries can be sampled from each case study.
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1st Click Usability Testing (Switching Adoption Rates for Select Surfaces)
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A/B Moderated Usability Test (Video-First Logged Out Experiences for Teens)
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Survey Design for Sequential Explanatory Methods (Multiple Account User Confabulations)
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Diary-Usability Study and Participatory Design (Improving Consistency & Game Logic)
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Meta Analysis of Ads Research at Facebook and Instagram (Algorithmic Transparency & Enhanced User Engineering)
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Literature Review for Ads Users & Commerical Experience (The Share vs. Own Problem (Internet Publishing, NFTs and The Crisis of Capitalism)
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Work Samples (Unmoderated Usability Tests &
UXR Assimilation Sample)
These are example readouts for diverse stakeholder teams who are looking to update a shopping cart experience. Vivid Seats is a ticketing company for live events (Comedy, Sports, Theatre, Concerts, Etc.)
The last file linked is an example of the types of information that is typically needed to be learned in an inter-disciplinary experience. These engagements help future collaborations become more efficient overtime.
Formative Unmoderated Usability Test PDF
AMAZON (AWS) SAGEMAKER
These are reports for varying artificial intelligent experiences. Each report has their own unique set of personas and research questions.
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Testing Nomenclature Differences Across Multiple Disciplines
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Business Value Props for Teaching Quants How to Think Qualitatively (Or, How AWS can charge you for changing your Culture.)​
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SME Interviews, How Not To Frame Youth Interactions with Powerful Tools
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TIME WARNER-SPECTURM 2020
These are case studies that prepped a Design Sprint team with knowledge to
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Enterprise Conversational AI - Log Analysis for Ethnographic Inquiry
Subject Matter Expert In-Depth-Interviews
Focus Group on B2C Conversations
Design Sprint Usability Test
Conversational AI Success MetricsD
Survey and SUS Score Analysis
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UNITED AIRLINES 2020
ETHNOGRAPHY
This research was conducted in February of 2020 at O'hare airport over 3 days, where "above the wing" and "below the wing" operations personel interacted with customers and various devices. Direct observation and contextual inquiry is used to produce an accurate perception of attitudes and behaviors regarding employee operations.
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(Click here to view presentation.)
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Work Samples (5 Second Image Testing Report & Benchmarking Deck)
These reports are an example reporting method from a 6-month 3 phase study (several studies were conducted within each phase.) The 5-second image testing was part of the first design iteration phase; the second example was part of the benchmarking phase with SUS and predictive analytics. Both show the qualitative and quantitative mixed methodologies with recommendations.
DOING STUFF BETTER
Heuristic Review and Prototyping
An app critique which dives deep into cognitive HCI violations, pain points, and missed opportunities for select functions. The critique includes general research plans, new interface recommendations and strategic new design directions.
Formative Usability Testing & Data Analysis
This case study investigates the UX of millennial primary account holders whose data-price sensitivity forms a unique cognitive landscape for an online sales funnel and a bill management tool.
W3C (Accessibility) Heuristics and Prototyping
Enablon is a EHS Software company which wanted a design of 3 new views for their Dashboards, but also wanted them to meet W3C accessibility standards.
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Note: This case study still sits on an outside Wix site. Plans for transferring this case study is in progress.